LONG FORM
Taking complex topics and turning them into compelling stories is my M.O. I work closely with companies and business leaders to amplify their voices in books, articles, and guides. Below are several examples, including ghostwriting from me.
Project
Ghostwriting
Content type
Featured Article
Publication
LeadDev
Stop Working on islands
Working on islands isn’t what it seems. There is no piña colada in hand while you take a few calls from the cabana. Instead, you have isolated teams of highly-specialized experts, struggling to coordinate across an ocean of missed opportunity. This is what working on an island in a software engineering department is like, where silos get in the way of meaningful progress.
Project
Ghostwriting
Content type
eBook
Client
Split
Choose your risks before they choose you
Mitigating risk in enterprise software development goes with the territory. It’s like a never-ending game of Whac-a-Mole, where you navigate the dangers as they appear. The regulators are quick to point to watch-outs, but the truth is, no one ever tells you how to avoid them. Developers are alone, exposed to potential errors. The good news is: Responsibility and autonomy can also be rewarding if you play your cards right.
Project
Ghostwriting
Content type
Guide
Client Harness
regretTably maintaining a diy feature flag tool
So, you’ve opted to build your own feature flagging system? Congratulations! You’re about to embark on a journey filled with unexpected complexity, hidden costs, and the distinct pleasure of reinventing the wheel—square-shaped of course (to make it harder for your vision of DevOps modernization to gain traction).
Project
Blog
Industry
Pediatric Medicine
Publication
Health 360
A Parental Guide To Undercover Veggies
We all need to eat our vegetables. Especially growing kids. But veggies don’t always go down the hatch in a free-gliding–spoonful. Support healthy eating habits by disguising your vegetables. Here are a few ways to transform them into undercover agents of change.
Project
Ghostwriting
Content type
Thought Leadership
Publication
Medium
when it comes to data, oversharing is good
It’s time to learn to overshare. And I’m not talking about sharing the progress of your 12 year-olds’ orthodontist treatment; nobody needs to hear that in a war room. I’m talking about socializing impact data to drive engineering team engagement.
Project
Ghostwriting
Content type
Thought Leadership
Client
Harness
a lesson learned from the sonos debacle
By now, Sonos serves as a cautionary tale of what can go wrong when app development teams are pressured to innovate fast. Their recent launch—riddled with bugs and missing crucial features—triggered a domino effect of consequences. First, there was customer backlash. Then, an estimated $30 million in recovery costs and an 8% Y.T.D. decrease in revenue. Now, there’s a change in leadership: long-time CEO Patrick Spence just announced he’ll be stepping down after falling short of stabilizing the situation.
Project
Blog
Industry
Health & Wellness
Publication
Health 360
How To Go From A Night Owl To An Early Bird
Believe it or not, you’re either born a morning person or not. While your “chronotype,” or natural inclination to the time of day is passed down through your DNA, it doesn’t change the fact that you might be forced to wake up at the crack of dawn. Here’s a few tips to make you a somewhat passable morning person.
Project
Article
Industry
Health & Wellness
Publication
Health 360
Sluggish energy. Excessive sleep. Anxiousness, weight gain, and depression. There’s a reason that S.A.D. is short for Seasonal Affective Disorder. But these “Wintertime Blues” do more than just put a damper on your mood. The shorter days, colder months, and lack of sunshine can lead to a serious disorder that affects your health and the health of those around you. The good news is there are ways to manage Seasonal Affective Disorder (S.A.D.), meaning you can get through those dreary months with a forecast that’s mostly warm and fuzzy on the inside.
winter blues are gloomy; stay sunny on the inside
Project
Comparison Guide
Industry
Automotive
Publication
AAA Guidebooks
classification of dependable cars
Cars constantly evolve with upgraded features, fancier gadgets, and a few more cupholders. But only the toughest are fully equipped to survive those extra miles. If you are looking at used cars, get to know the most reliable in the automotive kingdom. We’ll start with the Toyota Corolla–species: sedan, scientific name: Cartu Lastus.
Project
Hospital Guide
Industry
Health & Medicine
Publication
SCL Health
EVERY NERVOUS SYSTEM SHOULD LEARN TO RELAX
A healthy nervous system is unstoppable. It makes us productive, focused, helps to regenerate cells and keeps us feeling refreshed. But it only works best when it’s calm. Read these tips to help relax your nervous system, so it can do the job it was meant to do.
Project
Travel Guide
Industry
Travel & Leisure
Publication
AAA Guidebooks
5 travel destinations for your holiday spirit
From decorating, to gift wrapping, to stuffing turkeys, there’s so much that goes into preparing your home for the holidays. Year after year, it becomes tiresome and can start to feel like you’re stuck in the same old snow globe. Consider packing up the car and venturing out in search of a new holiday experience this year. Experience these perfect destinations for any holiday celebration.
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