PURE KICK HYDRATION

Pure Kick is a brand of hydrating drink mixes. The Good Conduct Agency reached out to me to help develop a social media campaign that positions Pure Kick, not to athletes, but to everyone else. After all, hydration is at the core of everyday energy and motivation. This is where Purcy Kicks comes into play. He’s a life coach in the vein of Dicky Fox from Jerry Maguire, offering TikTokers weekly motivations with a twist. Each video was designed to build a community around what the brand calls “life sporting”.