VIEGA PLUMBING

IDEA: FORCED AIR BLOWS

Forced air dominates the heating and cooling industry. Not because it's the best solution. Because it's what people know. The following campaign for German plumbing brand, Viega, encourages homeowners, contractors, and architects to get out of their comfort zone for a better one with radiant heating and cooling.

My Role
ACD/Sr. Writer

Additional Credits
Stu Confer (AD/ACD), Ted Walberg (ECD)

IDEA: THE TANK IS EXTINCT

Viega needed to launch their in-wall toilet systems to a U.S. market where awareness was non-existent. As soon as architects and interior designers could realize the benefits of Viega in their bathroom concepts, the traditional tank toilet system was ancient history.

Floor clings at tradeshow event

My Role
Sr Writer

Additional Credits
Stu Confer (Sr. AD), Ted Walberg (CD)

IDEA: FREAKISH PERFORMANCE

When it came to selling plastic plumbing materials, or PEX as the industry calls it, nobody touted performance. Essentially PEX was seen as a parity product to contractors and suppliers. That was before German plumbing brand, Viega, entered the market with their own meticulously engineered product. We introduced it as having "freakish performance."