811.org

You're required by law to call 811 before digging. Contractors and ranchers knew this, yet they still refused to call. It results in costly accidents and worst-case scenario - death. DCP Midstream, the nation's largest transporter of natural gas, needed to respond. The result was an awareness campaign that coined a term for “pigheaded” behavior associated with refusing to call. “Don’t be Shovelheaded” significantly decreased the number of line strikes within a year.