DCP MIDSTREAM
idea: LISTEN TO YOUR BODY
As the cost of healthcare continued to skyrocket, DCP Midstream, the number one processor of natural gas, needed to reduce healthcare costs by promoting healthier lifestyles. But, the message couldn’t come from a corporation. It needed to come from within. “Listen to Your Body” was born, an award-winning internal campaign that reduced healthcare expenditures by 12 million dollars in the first 2 years.
My Role
Sr. Writer
Additional Credits
Kristen Butler (AD), Aaron Stern (ECD)