fRUIT SMASH HARD SELTZER
IDEA: SORRY FOR PARTYING CARDS
Fruit Smash, New Belgium’s hard seltzer, wanted to make its mark on the Gen Z party scene. So, we created the perfect way to apologize for partying even when people weren’t sorry at all. eCards rolled out on IG with the hashtag #SorryForSeltzering. They were made shareable on social, garnering new impressions and user-generated engagement for the brand.
My Role
Contract Writer
Additional Credits
Brock Johnson (CD), Rob Lewis (ECD), and Fact & Fiction Team