PIRATE’S bootY
Pirate’s Booty snacks offer a healthier alternative to Cheetos, yet kids find them just as irresistible. Designed for both earned and paid media, the concept was to celebrate the lengths parents go to keep their children healthy. Even if that meant telling a few "healthy lies."
IDEA: LIE TO YOUR KIDS
My Role:
Contract Writer
Additional Credits: Rob Lewis (ECD), Stu Confer (AD)