PEDIGREE DOG FOOD

idea: old dogs don’t know when to quit

Olds dogs don’t know what retirement means. While launching Pedigree's Longevity Recipe, it only seemed right to champion the unwavering attitudes of dogs in their golden years. In doing so, we captured some truly impressive seniors on camera. Voice over sound familiar? It’s David Duchovny.

My Role
Copywriter

Additional Credits
Margaret Keene and Chris Adams (CD), Paulo Cruz (AD)

Previous
Previous

DCP MIdstream

Next
Next

Pirates Booty